Holiday Shoppers Plan To Spend More, Go Online


shopping-season-2013-burst-infographic

 

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Is Twitter The New Facebook?

Twitter phoneIf your target demographic is under 35, you may want to consider investing more time into Twitter. In fact, many social media experts are projecting that 2014 may be the year of Twitter. Currently, almost half of Twitter users are between the ages of 18-29. This group tends to be mobile and well-educated, with 40% holding at least a bachelor’s degree. However, the Twitter landscape may be shifting slightly younger within the next year or so.

In a recent study, Pew researchers found that teens are increasingly leaving Facebook for other social networks–namely, Twitter. In fact, teen Twitter use has grown by 24% this year, up from 16% in 2012. But why are teens leaving Facebook? Mostly for two reasons: the “drama” that goes on via Facebook and the fact that their parents are now active Facebook users, making it more difficult to have privacy. These teens also felt that Twitter and Instagram allowed them to better express themselves and are shifting to those networks.

If young adults are part of your target market, you may want to consider shifting time and resources to Twitter and more creative social networks like Instagram. Rather than overt advertisements, create opportunities to include this demographic into your brand with contests, features and visually engaging images. Ask open-ended questions to understand their view of your brand, which will help better connect with them. Get creative with hashtags and fan photo contests, using Twitter and Instagram as launching points to involve them in your brand.

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How Does Google’s Hummingbird Work?

Ruby-throated Hummingbird In FlightWithin the past few weeks, Google made some big changes to their algorithm, known as Hummingbird. Named after how fast and precise it is, Hummingbird focuses on returning better search results. Here are a few key ways Hummingbird works:

  • Previously, Google would ignore certain words in a search. With Hummingbird, Google now considers all words in a search to better understand the context of the search and what the user is looking for.
  • This new update helps Google to be more perceptive and intuitive with search results. Hummingbird allows Google to be able to take a general search, understand the context and return search results that are more appropriate. Overall, Hummingbird is about the intent behind a search rather than just keywords.
  • Many of the changes with Hummingbird are directly related to the rise of mobile, especially for searches on the go, where a more natural, spoken language is used to search.

For businesses, Hummingbird is a great incentive to become the authority in your niche and offer answers that consumers are looking for. Content marketing is an excellent way to get started, especially blogging. Consider what questions people who may be interested in your product would have and answer those questions well. Think Q&A’s, DIY instructions, how-to’s and more. Since search is becoming more conversational, think in those terms as you write.

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Using Text Personalization Fields as a Quantity Field

http://www.corecommerce.com. Using Text Personalization Fields as a Quantity Field.
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Adding a Progress Bar when Submitting an Order with CoreCommerce

http://www.corecommerce.com. Adding a Progress Bar on when submitting a Order with CoreCommerce.
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