‘Tis the season to embrace pinning. Thanks to the social network’s soaring popularity and business-friendly features, Pinterest could be one of your most successful promotional tools for the holiday season. Last year, 48% of all shoppers used Pinterest to get inspiration for their holiday gift purchases. And since 67% of members already use Pinterest to keep track of things they like, it is a natural fit for wish lists. Browsing hand-picked pins certainly makes shopping easy for the gift givers as well. Pinning can be a win-win for everyone involved, including you. Here are a few simple things you can do today to get in on the holiday rush.
On your site, make sure your products are Pinterest ready
- Add the Pinterest widget to your product pages. This will add a Pin It button right below your product pictures. When customers click on the button, it will automatically put the image and data from your product page on their board. When someone clicks on that image in Pinterest, your product page will pop up. All this data will stick with the image of your product, even if it is repinned by other users.
- Make sure at least one of the images for each product is optimized for Pinterest. That means even if you have multiple pictures, at least one product shot should be 735 pixels wide. These images can be as tall as you want, and they will scale down to 238 pixels in board view, but 735 pixels will maximize your space when viewed at full scale.
- To make the most of your product promotions on Pinterest, consider implementing rich pins for your store. The product pin option includes real-time pricing and availability. To learn more, check out our recent blog post on rich pins.
On Pinterest, complete your business profile and create holiday themed boards
- First things first, help people find your professional Pinterest by enabling a business account. This verifies the authenticity of your site, enables advanced profile options and can even give you an SEO boost. If you’ve been using a personal account for your store, no worries, you can convert it to a Pinterest business account to leverage these advanced tools and reporting.
- Now you’re ready for the fun part. Create a holiday Pinterest board and encourage your customers to repin and build their own gift wish list. Our client Ballettonet sells artisan ballet flats and started a fantastic gift idea board on Pinterest for the holidays. Notice they pin more than just shoes. By including purses, clothes, decor and family-focused items, they have built out an engaging lifestyle experience for their customers. Curating a complete collection will reinforce your brand and keep active pinners coming back. That translates into more opportunities to sell your own products and expand your promotional network.
- Once you are comfortable with the basics, consider leveraging Pinterest contests, promotions and games to encourage your customers to keep pinning and buying. Look for more advanced tips in our next post on holiday Pinterest promotions.
And remember, the time to prep for the holiday e-commerce rush is now. According to Google, 30% of consumers plan to get started on their holiday shopping by Halloween with another 26% jumping in on Black Friday and Cyber Monday. Pinterest is a great way to catch some of those early bird spenders while you focus on getting your products and store ready for the big shopping surge.