Best Days to Send E-mail Marketing

He's focused on his workE-mail marketing can be very impactful for any e-commerce business. But which days produce the best open and click through rates? A recent study by GetResponse sheds some light on best e-mail marketing practices.

  • Most e-mail marketing is sent Tuesday, Thursday and Monday, in that order.
  • The fewest e-mail marketing messages are sent on Saturdays and Sundays.
  • Tuesdays and Fridays have the highest open rates.
  • Fridays and Thursdays have the highest click through rates.
  • Out of all of the weekdays, the least amount of e-mail marketing was sent on Fridays.

Experiment with your e-mail marketing strategy to find what works best for your business. Here are a few ideas to get you started!

  • Try sending e-mail marketing on Fridays, the weekday with the least amount of e-mail sent yet had the highest open and click through rates.
  • Since the fewest e-mail marketing is sent on weekends, try sending an e-mail out on a Sunday.
  • Consider how paydays, generally on the first and 15th of each month, may influence purchasing.

Other blog articles you’ll love:

Five E-mail Marketing Tips for E-commerce Businesses

Digital Coupons Gain Popularity

Which Social Networks Should My Business Use?

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